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Joe Cup was dreamed up by Christy and Joe Ortiz. A few years ago we started trying to live more sustainably by looking for earth-friendly alternatives to chemical products and plastics.
As we started to surround ourselves with natural products and rid our lives of plastics and excess waste, one thing stood out - single use coffee cups. They're literally everywhere and they're terrible!
We intend Joe Cup to be a new generation of reusable takeaway cup. It's created with the world's fastest growing, most sustainable crop - bamboo.
During the manufacturing process, paper coffee cups are laminated with a plastic resin called polyethylene? This helps keep beverages warm and prevents the paper from absorbing liquids and leaking — but the plastic also prevents the cup from being recycled.
Need more convincing? Let’s take a look at the numbers: 16 billion paper cups are used for coffee every single year. This translates to over 6.5 million trees cut down, 4 billion gallons of water wasted, and enough energy used to power nearly 54,000 homes for a year.
Plus, many coffee shops offer discounts to customers that bring their own mugs (at Starbucks, it’s a 10 cent discount). More importantly, though, by switching from paper cups to a Joe Cup, you’ll also help save paper, reduce chlorine used to bleach cups and lessen your contribution to landfills.